"When you can't think outside the box, use a bigger box."
For a professor's desk copy or for chapter reprint permission, please contact Seth Ditchik.
Read about it at Princeton University Press.
"Your book should be in a prominent position on the desk of every CEO. It does a great job of codifying and relating a wide body of knowledge and experience, and turning it into actionable concepts. I wish that I had read it when I was doing turnarounds of companies that had stumbled due to a lack of well designed and executed strategy."
Named one of four best strategy books of 2003 by Booz-Allen (registration required).