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Professor R. Preston McAfee |
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Professor R. Preston McAfee |
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| Contact: | |
| McAfee
Office: Baxter 100 Office Hours: TBA or by appt Phone: (626) 395-3476 mcafee@hss.caltech.edu Website Blurb Photo |
Secretary: Sabrina Boschetti
Office: 111 Baxter Phone: (626) 395-4228 TA: Office: Baxter Phone: (626) 395-2171 |
Links:
A summary of Recent Changes to this site.
How to write a business plan and some further study recommendations.
How to perform a SWOT analysis.
SEC Filings.
This course develops the theory and practice of pricing. There is a fair bit of mathematical theory; the nature of the math is more in the line of a group of tricks rather than a deep theory.
WARNING: This is the first time this course is offered. The material is still under development. This website should be considered tentative and subject to frequent change.
Readings: Lectures on Pricing by R. Preston McAfee.
PLACEHOLDER FOR OTHER MATERIALS
Assessment
| Dates are tentative; check back frequently. You should read the listed sections prior to the class. | |
| Mar 27 | Introduction |
| Reading | McAfee, Chapter 1 |
| Mar 27 | Practical Pricing Problem |
| Apr 3 | Price Discrimination |
| Reading | McAfee, Chapter 2 |
| Apr 10 | Indirect Pricte Discrimination |
| Reading | McAfee, Chaper 3 |
| Apr 17a | Peak Load Pricing |
| Apr 17b | Matching |
| Reading | McAfee, Chapter 4 |
| Apr 24 | Dynamic Pricing |
| May 1a | American Air Value Pricing |
| May 1b | Valujet |
| Reading | TBA, |
| Reading | TBA, |
| May 8a | Price Dispersion |
| Reading | McAfee, Chapter 5 |
| May 8b | Coase Conjecture |
| Reading | McAfee, Chapter 7 |
| May 15 | Auctions and Bidding |
| Reading | McAfee, Chapter 8 |
| May 22 | TBA |
| May 29 | TBA |
Changes to this website since Mar 26, 2007