BEM 116: Pricing

Professor R. Preston McAfee
California Institute of Technology
Spring 2007

Contact:
McAfee
Office: Baxter 100
Office Hours: TBA or by appt    
Phone: (626) 395-3476
mcafee@hss.caltech.edu
Website
Blurb
Photo
Secretary: Sabrina Boschetti
Office: 111 Baxter
Phone: (626) 395-4228

TA:
Office: Baxter
Phone: (626) 395-2171

Links:
A summary of Recent Changes to this site.
How to write a business plan and some further study recommendations.
How to perform a SWOT analysis.
SEC Filings.

This course develops the theory and practice of pricing. There is a fair bit of mathematical theory; the nature of the math is more in the line of a group of tricks rather than a deep theory.

WARNING: This is the first time this course is offered. The material is still under development. This website should be considered tentative and subject to frequent change.

Readings: Lectures on Pricing by R. Preston McAfee.

PLACEHOLDER FOR OTHER MATERIALS

Assessment

Schedule
Dates are tentative; check back frequently. You should read the listed sections prior to the class.
 
Mar 27Introduction
ReadingMcAfee, Chapter 1
 
Mar 27Practical Pricing Problem
 
Apr 3Price Discrimination
ReadingMcAfee, Chapter 2
 
Apr 10Indirect Pricte Discrimination
ReadingMcAfee, Chaper 3
 
Apr 17aPeak Load Pricing
Apr 17bMatching
ReadingMcAfee, Chapter 4
 
Apr 24Dynamic Pricing
 
May 1aAmerican Air Value Pricing
May 1bValujet
ReadingTBA,
ReadingTBA,
 
May 8aPrice Dispersion
ReadingMcAfee, Chapter 5
May 8bCoase Conjecture
ReadingMcAfee, Chapter 7
 
May 15Auctions and Bidding
ReadingMcAfee, Chapter 8
 
May 22TBA
 
May 29TBA
 

Changes to this website since Mar 26, 2007