Professor R. Preston McAfee
Office: Baxter 100
Office Hours: TBA or by appt
Phone: (626) 395-3476
Secretary: Sabrina Boschetti
Office: 111 Baxter
Phone: (626) 395-4228
Phone: (626) 395-2171
A summary of Recent Changes to this site.
How to write a business plan and some further study recommendations.
How to perform a SWOT analysis.
This course develops the theory and practice of pricing. There is a fair bit of mathematical theory; the nature of the math is more in the line of a group of tricks rather than a deep theory.
WARNING: This is the first time this course is offered. The material is still under development. This website should be considered tentative and subject to frequent change.
Readings: Lectures on Pricing by R. Preston McAfee.
PLACEHOLDER FOR OTHER MATERIALS
|Dates are tentative; check back frequently. You should read the listed sections prior to the class.|
|Reading||McAfee, Chapter 1|
|Mar 27||Practical Pricing Problem|
|Apr 3||Price Discrimination|
|Reading||McAfee, Chapter 2|
|Apr 10||Indirect Pricte Discrimination|
|Reading||McAfee, Chaper 3|
|Apr 17a||Peak Load Pricing|
|Reading||McAfee, Chapter 4|
|Apr 24||Dynamic Pricing|
|May 1a||American Air Value Pricing|
|May 8a||Price Dispersion|
|Reading||McAfee, Chapter 5|
|May 8b||Coase Conjecture|
|Reading||McAfee, Chapter 7|
|May 15||Auctions and Bidding|
|Reading||McAfee, Chapter 8|
Changes to this website since Mar 26, 2007